Who is the Father of digital marketing and what is the story of its Evolution?

Although it's easy to recall a time before digital marketing, it's hard to imagine a world without digital marketing. But we can trace the origins of this revolutionary form of customer interaction back to the late 1800s. In a world where over 170 million people use social media daily, at least the basic concepts of digital marketing are supposed to be recognizable to any professional at work. Digital marketing is essentially a medium for advertising items on the internet or electronic media. Digital Marketing has a broad range of advantages for digital markets. Digital marketing is more open than traditional marketing. People have moved to smartphones, phones, and computers that are locations that have hit the ground floor of digital marketers. First used in the 1990s, the digital marketing word.

Father of Digital Marketing

Some argue Gugliemo Marconi, the first digital marketer worldwide, who invented the radio in 1896. Others say that the birth of digital marketing is due to computer engineer Ray Tomlinson. He emailed in 1971 for the first time. Although several marketing luminaries have made significant contributions, few have had a lasting influence on the marketing world, such as Philip Kotler. This respected American professor has written more than 60 marketing books and is recognized for his contributions in the field of marketing. Kotler also argued that marketing was a key economic factor and indicated that the demand for products and services is driven not just by costs, but also by consultancy services, advertising, direct postal services, retailers, and distribution networks.

Philip Kotler is 86, never will retire, he doesn't value retirement. "Do I relax anytime? “He asks, in the epilogue of his most recent novel. Kotler may relax, but he is proud of the activities. Kotler was the professor of international marketing at the Kellogg School of Management at North-West University and continues to publish. He has more than 60 novels, more than 60 "episodes" (or chapters), and maybe the only octogenarian to post a blog regularly for a short period. Kotler also flies enough to proxy the bulk of traders at home. Every trip brings with it new friends, he says, and the chance for a new novel, which is much bigger. "Over the last several years, I could write another 60 stories that would interest people," says Kotler.

Evolution of DM

Although marketing is changing at a faster rate than ever before, the fact is that it has always evolved. The development in modern marketing can be broken up into the following stages:

The Sales Orientation

The rivalry was the hallmark of the age. Since the Industrial Revolution, companies were struggling to market their mass-produced goods. As a result, branding and sales became important foundations as supply met demand and businesses had to fight for customers.

The Marketing Orientation

From the second half of the 20th century onwards, markets became highly saturated, prompting businesses to allow marketing experts to develop their skills at a more strategic level. These marketers will have more say in what the company made its distribution channels, and its pricing strategy.

The Relationship Marketing

During this period, the attention of the businesses turned towards, customer loyalty and establishing long-term relationships with customers. Marketers started to recognize that repetitive marketing strategy, hard-selling, and one-size-fits-all messaging was an outdated method to building consumer trusts.

The Social Marketing

This age is where we are now. Through the spread of social media, businesses can communicate more effectively with their consumers in real-time. With Twitter, Facebook, Instagram, and LinkedIn being the dominant ways of networking, interaction has become a crucial success factor for companies.

Marketing Automation

In the social marketing age, it's almost impossible to maintain one-to-one relationships with your customers unless you automate your activities. Join the marketing automation. This technology enables businesses to improve their operating efficiencies and increase their sales without any manual labour.

Offline Digital Marketing

Some of the other most popular offline advertising media outlets include banners, radio spots, and TV advertisements.

Just because online marketing is now a permanent fixture of your business strategy, that doesn't imply that offline digital marketing can't help to strengthen your brand strategy.

Now that we've already laid the groundwork, it's time to move the baton over to you.

What kind of digital marketing are you ready for? How do you think your company is going to benefit?

Let the digital marketing team at Delsh Business Consultancy help you set up an online marketing plan to attract more potential visitors to your site and transform those visitors into leads and sales. We have experience in the localization of our marketing campaigns, focusing on your target market.

Contact us for a free consultation!

Tell us about yourself and we're going to give you suitable solution for your online marketing services.