What Is Viral Marketing?
Every day we hear about viral marketing , a new viral video and content that travels at the speed of light. But what is it, exactly? And how did it turn out to be viral? Is it because of a viral product or viral ads, viral promotions or simply chance that spontaneously makes such a big hit? Viral content typically has a well-designed viral plan behind it, but virality is also partly due to chance, imagination and planning. The viral marketing means that messages which spread like a virus, in other words, viral things are capable of generating interest and potential sales of a company or product. The idea is that it would be the consumers who decide to post the content themselves. Viral marketing attempts to exchange information about a product or service through word of mouth or by Internet or through e-mail. The purpose of viral marketing is to enable people to share a marketing message with friends, the family and others so that their recipients grow exponentially. • Vira...