Brand Campaigns that went viral on Social Media

 

In recent years social media has become the most popular digital platform in the world. This has helped to create an interconnected world in which communication, interaction, and promotion have become far more effective and accessible by millions of registered users on all platforms in combination. The growth of social media platforms not only changed the way people communicate but also contributed to the development of new ways in which different companies and their brands communicate with their audiences. The use of social media has been a change of mind with digital marketing being the new standard for companies, which can help dark brands in a brief time become household names. Viral social media campaigns are leading to the increase in popularity of these brands. Creating a viral social media campaign requires a lot of effort and the right timing, together with essential elements that work for it. In this respect, the key elements of a viral campaign for social media are listed below,

Promotion on an accurate Platform

The promotion of your content on the right platform begins with becoming viral. Today, Facebook, Twitter, and Instagram are among the most popular social media platforms. It would best help to promote traffic and interactions by a large number of people if the right platform is preferable to your audience.

Audience

When it comes to any social media marketing strategy, the focus of the audience is always crucial because it helps you identify and limit your preferences and interests. Different brands and products ensure the right audience gets the best impression.

Best strategy

At least one of those two ingredients is the most viral social media campaigns: entertaining or informative. For a long time, people have been discussing it with an entertaining social media campaign. However, the best way is to use the informative approach if you are a company that wishes to sell through viral marketing. Such campaigns make full use of images such as infographics and video marketing.

Public attention

One of the best ways to attract public attention through social media campaigns is by evoking emotions they may have. Some of Norway's most successful social media campaigns evoke positive and happy emotions, including the Norway campaign #SheepWithAView, which promotes tourism through the use of sheep to guide people to some wonderful destination in the country.

Time management

One of the best ways to get viral content on the internet is to post and share it at the right time. This can mean a lot of different things for brands. Certain viral campaigns benefit from certain events, including sporting events, where a large proportion of viral marketing has taken place in recent years.

The Top 5 Marketing Campaigns in India

1.Swiggy

Swiggy has had an excellent year with a host of marketing campaigns that have been raising their social media grips. The campaign they launched with Dentsu Webchutney is #SwiggyVoiceofHunger, the one that got viral. The main focus of the campaign was through Instagram.

2. Ariel India

Last year, Ariel India hit a chord with her campaign #SharetheLoad which soon became a movement. In January 2019, they launched a poignant video showing a harassed mother cleaning her son who learned she wanted her daughter to leave because her husband couldn't help her with the work of the household. The lady was then conscious of the same error and she went on to teach her son how to laundry.

3. Spotify

Spotify's Diwali campaign was a big success last year with over 50 million views of YouTube, featuring Anil Kapoor and Ishaan Khattar. Since Spotify was only introduced in 2019 to the Indian market, the campaign is more like an awareness campaign – showing people that they have more than 50 million songs to choose from.

4. Samsonite

The Diwali message of Samsonite plays on our heart's loudspeakers - their marketing campaign consists of a video in which all those are scrummed to make sure we reach Diwali on time - pilots, air hostesses, bus drivers, and train tickets. The video recognizes their efforts and calls them unconventional heroes who ensure that we can go home to Diwali.

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